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Exhibition Report from Eco-Products 2007
Over 630 Exhibits and 160,000 Visitors |
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Date: |
December 13 (Thu.)-15 (Sat.), 2007 10:00a.m.- 5:00p.m. |
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Venue: |
Tokyo International Exhibition Center "TOKYO BIG SIGHT" (East Hall 1-5) |
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Number of Exhibitors: |
632 |
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Number of Booths: |
1405 (At the Fair 2006, 572 exhibitors and 1,169 booths.) |
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| Date |
Weather |
Year of 2007 |
| December 13 (THU) |
Rainy and cloudy later |
52802 Visitors |
| December 14 (FRI) |
Fair |
63507 Visitors |
| December 15 (SAT) |
Fair |
48594 Visitors |
| Total |
164903 Visitors |
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The number of the visitors keeps increasing since the first fair in 1999, which had 47,449. |
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Visitor demographics (on Saturday Dec. 15): |
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- Males accounted for about 60 to 70% of visitors, and females accounted for 30 to 40%
- Students accounted for 14%, homemakers accounted for 5%, and public officials accounted for 3% of visitors
- Manufacturers accounted for 21%, distributors accounted for 8.5%, information service providers accounted for 6%, and finance, insurance and securities businesses accounted for 3% of visitors
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Purpose of Visiting (Multiple answers are allowed.) |
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- "Personal interests" 54%, and "Business" 45%
- Detailed statement of "Personal interests": "Looks interesting" 26%, "Information collection on eco-products" 17%, and "Want to live in an environmentally manner" 17%, and others.
- Detailed statement of "Business": "Information collection for purchasing eco-products" 25%, "Information collection to promote environmental management" 24%, "Planning and development of eco-products" 13%, and others.
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Understanding of Eco-Products Fair |
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Before visiting the fair: |
After visiting the fair: |
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- Already knew a little. (45%)
- Have heard of it. (24.5%)
- Understood content well. (19%)
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- Understand a little. (66%)
- Understand well. (26%)
- Still do not understand. (7%)
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Eco-products of Interest (Multiple answers are allowed.) (Visitors for Personal Interests) |
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1. Home Electronics (37%)
2. Energy and Electric Power Generation (27%)
3. Everyday Items (25%)
4. Automobiles and Transport Machinery (18%)
5. Various Materials and Products (14%)
Others |
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Impression of Companies' Environmental Measures After Visiting the Fair |
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- I thought they were eagerly working on this. (48%)
- I thought they were working on this to some extent. (42%)
- I did not think they were working well on this issue. (4%)
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What You Expect for the Fair |
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- I require them to continue to hold and introduce numerous companies. (Multiple Answers)
- They should reduce the distribution of catalogues and novelties. (Multiple Answers)
- The site was too bright and I did not feel like it was saving energy. (Multiple Answers)
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Purpose of Participating in the Fair (Multiple answers are allowed.) |
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- PR Activity for corporate social responsibility of my company or my group. (51%)
- PR Activity for the environmental products or services of my company or my group. (49%)
- Improvement of publicity for products or the organization. (44%)
- Environmental enlightenment or environmental education for citizens or young people. (32%)
- And others.
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Impression of Participation in the Fair |
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- Very Good (26%)
- Good (55%)
- Average (14%)
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