History

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Exhibition Report from Eco-Products 2009
Over 700 Exhibits and 180,000 Visitors

  • Video:
  • Eco-Products 2009 Digest
  • Eco-Products 2009 website

Brief Overview

Date: December 10 (Thu.)-12 (Sat.), 2009 10:00a.m.- 6:00p.m. (until 5:00p.m. on the last day)
Venue: Tokyo International Exhibition Center "TOKYO BIG SIGHT" (East Hall 1-6)
Number of Exhibitors: 721
Number of Booths: 1,735 (At the Fair 2008, 758 exhibitors and 1,796 booths.)

Number of Visitors

Date Weather Year of 2009
December 10 (THU) Sunny 60,819 Visitors
December 11 (FRI) Rainy 67,985 Visitors
December 12 (SAT) Sunny 53,706 Visitors
Total 182,510 Visitors

The number of the visitors keeps increasing since the first fair in 1999, which had 47,449.
Visitor demographics (on Saturday Dec. 12):

  • Males accounted for about 70% of visitors, and females accounted for 30%
  • Students accounted for 10.6%, homemakers accounted for 8.2%, and public officials accounted for 2.6% of visitors
  • Manufacturers accounted for 22.4%, distributors accounted for 9.0%, information service providers accounted for 3.1%, and finance, insurance and securities businesses accounted for 1.8% of visitors


Results of Questionnaire for Visitors

Purpose of Visiting (Multiple answers are allowed.)

  • "Personal interests" 47.5%, and "Business" 51.1%
  • Detailed statement of "Purpose": "Information collection on eco-products" 48.3%, "Looks interesting" 24.5%, and "Want to live in an environmentally manner" 20.9%, "Planning and development of eco-products" 13.6%, and others.

Understanding of Eco-Products Fair

Before visiting the fair:

  • Already knew a little. (50.0%)
  • Have heard of it. (30.8%)
  • Understood content well. (6.3%)

After visiting the fair:

  • Understand a little. (84.4%)
  • Understand well. (8.6%)
  • Still do not understand. (5.4%)


Results of Questionnaire for Exhibitors

Purpose of Participating in the Fair (Multiple answers are allowed.)

  • PR Activity for the environmental products or services of my company or my group. (55.3%)
  • Improvement of publicity for products or the organization. (47.0%)
  • PR Activity for corporate social responsibility of my company or my group. (31.3%)
  • Environmental enlightenment or environmental education for citizens or young people. (22.8%)
  • And others.

Impression of Participation in the Fair

  • Very Good (32.5%)
  • Good (47.8%)
  • Average (13.7%)