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Exhibition Report from Eco-Products 2008
Over 750 Exhibits and 170,000 Visitors |
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Date: |
December 11 (Thu.)-13 (Sat.), 2008 10:00a.m.- 6:00p.m. (until 5:00p.m. on the last day) |
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Venue: |
Tokyo International Exhibition Center "TOKYO BIG SIGHT" (East Hall 1-6) |
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Number of Exhibitors: |
758 |
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Number of Booths: |
1,796 (At the Fair 2007, 632 exhibitors and 1,405 booths.) |
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| Date |
Weather |
Year of 2008 |
| December 11 (THU) |
Fair |
57,236 Visitors |
| December 12 (FRI) |
Fair |
66,789 Visitors |
| December 13 (SAT) |
Cloudy |
49,892 Visitors |
| Total |
173,917 Visitors |
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The number of the visitors keeps increasing since the first fair in 1999, which had 47,449. |
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Visitor demographics (on Saturday Dec. 13): |
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- Males accounted for about 60 to 70% of visitors, and females accounted for 30 to 40%
- Students accounted for 15%, homemakers accounted for 10%, and public officials accounted for 3% of visitors
- Manufacturers accounted for 20%, distributors accounted for 7%, information service providers accounted for 4%, and finance, insurance and securities businesses accounted for 3% of visitors
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Purpose of Visiting (Multiple answers are allowed.) |
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- "Personal interests" 54%, and "Business" 45%
- Detailed statement of "Personal interests": "Looks interesting" 33%, "Information collection on eco-products" 23%, and "Want to live in an environmentally manner" 16%, and others.
- Detailed statement of "Business": "Information collection for purchasing eco-products" 25%, "Information collection to promote environmental management" 27%, "Planning and development of eco-products" 15%, and others.
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Understanding of Eco-Products Fair |
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Before visiting the fair: |
After visiting the fair: |
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- Already knew a little. (54%)
- Have heard of it. (25%)
- Understood content well. (15%)
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- Understand a little. (70%)
- Understand well. (22%)
- Still do not understand. (6%)
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Eco-products of Interest (Multiple answers are allowed.) (Visitors for Personal Interests) |
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1. Home Electronics (30%)
2. Energy and Electric Power Generation (20%)
3. Everyday Items (17%)
4. Automobiles and Transport Machinery (10%)
5. Various Materials and Products (10%)
Others |
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Impression of Companies' Environmental Measures After Visiting the Fair |
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- I thought they were eagerly working on this. (56%)
- I thought they were working on this to some extent. (38%)
- I did not think they were working well on this issue. (3%)
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Purpose of Participating in the Fair (Multiple answers are allowed.) |
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- PR Activity for corporate social responsibility of my company or my group. (51%)
- PR Activity for the environmental products or services of my company or my group. (48%)
- Improvement of publicity for products or the organization. (46%)
- Environmental enlightenment or environmental education for citizens or young people. (29%)
- And others.
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Impression of Participation in the Fair |
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- Very Good (25%)
- Good (55%)
- Average (14%)
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